Brand Discovery / Intake

Build a brand that goes beyond the game.

Before we put pen to paper, we need to understand you — your why, your audience, your vision. The deeper your answers, the sharper the brand we build together.

Don't overthink it. Speak plainly. The first instinct is usually the right one.

⏱ Approx. 12–15 minutes · 7 sections

The Basics

What is the company or brand name?*

If you're not sure yet, give us your working name — even if it might change.

Your name and role*

Best email to reach you*

What kind of project is this?*

This will tailor the rest of the questions to fit your situation.

New Brand

Building from scratch — no existing identity yet.

Full Rebrand

Reinventing your existing brand from the ground up.

Brand Refresh

Updating the look while keeping the core.

The Why

Why does your brand exist? Beyond making money.*

Don't tell us what you sell — tell us what you believe. What's the change you want to make in the world?

Complete this sentence: "We believe…"

A belief about your industry, your customer, or the world. Not about your company.

If you could wave a magic wand, what one thing would be different about your customer's life after using your brand?

Your Audience

Describe your ideal customer.*

Age range, lifestyle, what they care about, where they hang out (online or off). The more specific, the better.

What's the biggest pain point you solve for them?*

What are they frustrated by, worried about, or stuck on before they find you?

Personality & Voice

Pick 5 adjectives that describe your brand.*

Click to select. These will guide the visual attitude and tone of voice.

0 / 5 selected

If your brand were a person, who would they be?

A celebrity, a character, a famous person, or just a personality archetype. Describe how they walk, talk, dress, and behave.

Where does your brand voice live?*

Drag each slider to where your brand sits between these two extremes.

Formal Casual

Serious Playful

Classic Modern

Subdued Bold

Visual Direction

Which "brand vibe" resonates most with your dream?*

Don't overthink — pick the one that makes you nod first.

The NY Agency

Minimalist, monochromatic, editorial luxury.

Apple · Hermès · NYT

The Sports Powerhouse

Bold, high-contrast, aggressive energy.

Nike · Red Bull · ESPN

The Modern Consultant

Sleek, tech-forward, polished but approachable.

Tesla · Microsoft · Stripe

The Legacy Institution

Heritage, serif, prestigious — built to last 50+ years.

Coca-Cola · Rolex · NY Yankees

The Friendly Disruptor

Playful, illustrative, approachable, quirky.

MailChimp · Slack · Duolingo

Streetwear Bold

Drop-culture, athlete-meets-fashion, loud.

Off-White · Supreme · Yeezy

Rugged Heritage

Earned, outdoorsy, authentic, hand-built.

Patagonia · Carhartt · Filson

Color preferences — and what to avoid.

Any colors you love? Any you absolutely don't want to see?

Brands or Instagram accounts whose visuals you LOVE.

2–3 examples. Drop links or names. We'll study them — not copy them.

Brands whose visual style feels completely WRONG for you.

1–2 examples of what you're NOT going for.

The Competition

Who are your top 2–3 competitors?*

Direct competitors and "competitors-by-vibe" both count.

Why should a customer choose you over them?*

Your unique selling proposition (USP). What's the one thing only you can claim?

Scope & Timeline

What deliverables do you need?*

Pick all that apply.

When do you need this live?*

Anything else we should know?

Inside scoops, weird hopes, bold dreams. The "off the record" stuff.

Ready to build?

Once you submit, we'll review and reach out within 2 business days to schedule a discovery call.

Beyond the game.

Your answers are in. We'll review and be in touch within 2 business days. In the meantime — keep building.

— THE DIME MKTG TEAM